Coming Phase 2
Clean. Conscious. Curated.
Finally—a store where you never have to check the ingredient list.
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What Makes Vital Grounds Different?
Only ~200 brands qualified out of thousands at Whole Foods & Sprouts. Our strict sourcing standards ensure you never have to worry about harmful ingredients.
Strict Sourcing Standards
No compromises on ingredients. Every product meets our strict standards for quality and purity.
Shop with Confidence
You never have to check the ingredient list. Every product is safe, non-toxic, and health-optimized.
Redefining Health Standards
Our goal is reversing the food labeling standard. Healthy food shouldn't need labels—unhealthy food should be labeled as poison.
The Vital Grounds Color Code System
Our transparent product categorization system helps you understand exactly what you're buying.
(Work in progress - This system will be refined before launch)
Still Elite but More Ingredients
More than two ingredients, ultra-strict but may include natural enhancements (stevia, cacao).
Still Very Clean but More Practical
5-6 ingredients, may come in plastic packaging, includes natural stabilizers.
Membership Model vs. Regular Pricing
Choose the shopping model that works best for you. Save more with our membership option.
Pay-as-You-Go
No commitment—buy what you need at regular pricing.
Access to all products
Standard shipping rates
No monthly commitment
Best Value
Membership
~$20/month for exclusive discounts and member perks.
Fixed percentage discount on most items
Products priced at cost + minimal markup
Free shipping included
Discounts on health coaching & herbal services
Early access to new products
The Mission & Vision of Vital Grounds
We're more than just a store—we're part of a movement to redefine retail standards for health and wellness products.
Why We Exist
Inspired by the MAHA (Make America Healthy Again) movement, we believe no truly clean, walk-in retail stores exist. Customers shouldn't have to scan every label—they should trust every product.
Our Philosophy
Reversing the labeling system: Healthy food shouldn't need labels—unhealthy food should be labeled as poison. We prioritize health-conscious curation and total transparency in sourcing.
Long-term Goal
Creating the #1 retail store for truly healthy products, with a physical retail experience where customers never have to check labels.
My Personal Journey
I struggled to find clean products personally. Many brands are small and hard to discover unless you know where to look.
A past focus on bulking and weight gain led to unhealthy eating. I experienced mental fog, fatigue, and feeling terrible overall.
When I switched to a primal, toxin-free lifestyle, I felt a massive improvement in my physical and mental well-being.
Vital Grounds exists to help people make that same transition effortlessly.
Gage Pearson
Founder, Vital Grounds
Shop Launch
We're starting with only the most highly requested products—curated based on what our community wants first.
Community-Driven
Our initial product selection is based entirely on what you've told us you need most.
Monthly Additions
New products will be added monthly, strictly vetted, and based on direct customer feedback.
Vote on What's Next
Join our email list to vote on which products we add next and get early access to new arrivals.
Phase 3
Join Our Movement
Be part of our journey to redefine what a health store should be. Get early access, exclusive updates, and special launch offers.
Newsletter
We will get back to you as soon as possible.
Please try again later.